Mercedes-Benz Fashion Festival Brisbane’s Record Success
The Mercedes-Benz Fashion Festival Brisbane has achieved unprecedented success in 2018, with a record number of tickets sold, shows, and participating designers in the prestigious five-day event.
Staged at magnificent Old Government House at QUT Gardens Point Campus for the second consecutive year, the 12th Mercedes-Benz Fashion Festival Brisbane attracted up to 3,500 fashion fans, with all eight, highly-coveted runway group shows and events selling out in record time.
For the first time ever, two encore performances were added to the program to cater to demand – signifying a 25 per cent increase in seating capacity. In addition, MBFF 2018 featured 100 designers and retailers, with more than 800 new-season outfits on show – including Queensland, Australian and international labels, as well as next generation designers.
Principal Partner Mercedes-Benz has continued its proud and ongoing support of the Queensland fashion industry, lending invaluable sponsorship to the 12th Fashion Festival.
Mercedes-Benz Fashion Festival Brisbane has again delivered outstanding results for Brisbane’s fashion industry and creative industries. Our MBFFTV Live Stream has been extensively viewed by national media and fashion industry heavyweights alike, cementing the Mercedes-Benz Fashion Festival Brisbane as Australia’s premier spring/summer launch platform.
Some hot statistics include:
- MBFF 2018 saw special, off-site runway spectacular, Mercedes-Benz Group Show 1 held at Brisbane landmark St John’s Cathedral, incorporating two shows (encore included) – marking our biggest runway shows in terms of scale in our 12-year history.
- There were 200 model bookings across the Fashion Festival events this year.
- A total of 200 volunteers dedicated their time to make the Festival possible.
- More than 200 people were directly employed at the Fashion Festival, including hair and makeup teams, production, management and support teams.
- Up to 30 dressers worked backstage each night to ensure a seamless transition between outfits on the runway.
- #mbffbrisbane has been tagged nearly 5,500 times on Instagram.
- Up to 6,000 bottles of Acqua Panna and San Pellegrino were sipped throughout the week in the Fashion Bar, Mercedes-Benz Star Lounge and backstage.
- Some 36 emerging designers appeared on the Mercedes-Benz Fashion Festival Brisbane runway, including students of QUT, past graduates of TAFE Queensland Brisbane, Club Couture Australia and some very talented Kelvin Grove SC students who presented their label, Bold.
- The runway Group Shows were live streamed for the second time. The films were professionally produced by TPD Media, sponsored by Brisbane City Council and hosted by model, TV presenter and former Miss World Australia, Courtney Thorpe.
- Prestigious global brands including Valentino, Versace, Salvatore Ferragamo, Alexander Wang, Balmain, Furla and Emporio Armani were showcased at the Mercedes-Benz Fashion Festival Brisbane, as part of the QueensPlaza High Tea and Fashion Trends series. In addition, luxury jewellers Tiffany & Co., Paspaley and Bulgari were featured on the runway and in Fashion Festival events.
This year Mercedes-Benz Fashion Festival Brisbane was pleased to support Bravehearts, and will donate $2,000 from ticket sales to the charity.